Regulation of E-Commerce in Serbia: A Legal Overview

E-commerce has become a vital part of modern business, enabling companies to sell their products and services online and reach a wider customer base. In Serbia, the regulation of e-commerce is still in its early stages, but there are laws in place that govern certain aspects of online transactions.

The main legal framework regulating e-commerce in Serbia is the Law on Electronic Commerce (LEC), which was enacted in 2009. The LEC governs all aspects of electronic commerce, including electronic contracts, electronic signatures, online payment systems, and consumer protection.

One of the key provisions of the LEC is the requirement for e-commerce providers to provide consumers with clear and concise information about their products and services, including the price, payment methods, and delivery options. The LEC also requires e-commerce providers to ensure the security and confidentiality of the information provided by consumers, such as their personal and payment details.

Another important aspect of the LEC is the regulation of electronic contracts. The law recognizes electronic contracts as legally binding, provided that they meet certain requirements, such as the use of electronic signatures. Electronic signatures are recognized as legally equivalent to handwritten signatures, provided that they are generated in a secure manner and can be uniquely attributed to the signatory.

The LEC also sets out the requirements for online payment systems, including the obligation of payment service providers to ensure the security and confidentiality of payment data. The law also requires payment service providers to obtain the necessary licenses from the National Bank of Serbia before offering their services.

In addition to the LEC, there are other laws in Serbia that regulate e-commerce, including the Law on Consumer Protection and the Law on Personal Data Protection. These laws provide additional protection for consumers, including the right to cancel online purchases within 14 days and the right to have their personal data protected and not misused.

Despite the existing legal framework, e-commerce in Serbia still faces some challenges, such as the lack of a developed online payment system and the limited availability of e-commerce platforms. However, the Serbian government is working to improve the regulatory environment for e-commerce, and has recently introduced a number of measures to support the growth of online business in the country.

In conclusion, the regulation of e-commerce in Serbia is still in its early stages, but there are laws in place that provide a basic legal framework for online transactions. E-commerce providers should ensure that they comply with the relevant laws and regulations, including the LEC, the Law on Consumer Protection, and the Law on Personal Data Protection, to ensure that they provide a secure and reliable online shopping experience for their customers.

    Ready to Achieve Your Goals? Contact us Today.

    Fill out our quick contact form below. Shortly thereafter we’ll let you know how to proceed. It’s that simple.

    By submitting your contact information, you agree that we may contact you by telephone (including text) and email in accordance with our Terms and Privacy Policy.

    Call Message